Getting off of Instagram and on the Internet
By: Ashley Adams
In the age of social media it’s very easy to get comfortable with your Instagram and FB shop to help grow your business. Getting started you may feel a little overwhelmed or apprehensive to get a website but here are a few reasons you should pull the trigger and get one.
1. You will appear more professional.
When you own a business and you want to be taken seriously. Having a website is one of the best way to accomplish this. Gone are the days where people feel comfortable paying for your products via CashApp and PayPal. If you don’t want people to question if your business is a scam, get a website. There is nothing like having the trust of your customers by allowing them to pay on a secure site, receive tracking information, and having an official paper trail.
2. You will increase your sales
Can you explain everything about your business in a few short IG posts and show your whole catalog? The simple answer is no. Websites help boost your sales because you are viewed as more trustworthy. This platform aids in showing exactly how much you have to offer. Providing pictures and detailed descriptions encourages customers to move through the sales process. This also helps decrease questions, increase conversion, and protect against fraud.
3. Reach more customers
Did you know platforms like Shopify and Wix offer both domestic and international shipping? Having a website will give you the possibility to reach customers all over the world. There are also possibilities for shipping discounts, which will save you money in the long run.
4. Understand your business better
Do you know where your website traffic comes from or how successful your last sale was? What product is your best seller? Questions like these are easily answered on your dashboard when you build a site through host sites like Shopify. Understanding your audience will set you up for successful conversions and help you market smarter.
5. Always have a way to reach your customers.
Have you been in business long enough to experience an IG shutdown? Have you been to FB jail recently? What about having a page deactivated for community guidelines? No matter how careful you are there is always a possibility that your social media can be stripped away from you. In this worse case scenario you should always have a way to continuously reach your customers. Having a website that you own is the best defense against what if’s.
Still having doubts? Well let me tell you this, your business won’t grow if you’re not willing to invest in yourself. A website like can cost as little as $25 per month and customizing it is easier than you think. A small monthly investment can turn into a multi-million dollar profit if you work hard for it. Even Fashion Nova uses Shopify! It’s time to get off of Instagram and get on to the Internet.
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