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Why We’re Obsessed with Cimply Cosmetics

Updated: Sep 22, 2020

By Kaitlyn Rose

To those who desire the simpler things in life, meet ​Cimply Cosmetics​: a black-owned, female-owned, and ​Detroit-based beauty brand that was created to enhance your natural beauty with a simplistic touch.

Founded in 2018, Cimply Cosmetics makes beauty “cimple,” by providing a variety of alluring essentials that cater to women of all shades, ages, skin types, and preferences. Whether you’re looking for a nude lip or bold lashes, the up-and-coming brand has what you need to complete your natural or full-face beat. Not a makeup guru or professional? No problem! Cimply Cosmetics encompasses the needs of the everyday woman focusing on exquisite simplicity.

Behind the brand is Ciarra Janelle, who is a true girl boss empowering women to not only look their best but to also feel their best. The entrepreneur, financial expert in corporate America, and fashionista is challenging the standards of beauty by pushing towards inclusivity and diversity, while also celebrating the power of unity amongst women. She says her ultimate goal is to “produce message-driven content that teaches, inspires, and gives confidence to young girls and women.” As a brown-skinned beauty, Ciarra says it was always a struggle to find the perfect nude lip colors, the super poppin highlights, and pigmented glosses that looked great on her skin tone. Finding products with versatility, simplicity, and diverse shades was nearly impossible. So, she decided to take matters into her own hands and create Cimply Cosmetics, with a mission to accentuate ​every ​woman's natural beauty with no hassle. As a traditionally static and competitive market, the world of beauty is rapidly growing as small businesses are fashionably disrupting the industry with big strides...and Cimply Cosmetics plans to do just that ​and more​!

Scrolling through the brand’s Instagram page, I am mesmerized by the inviting black girl magic aesthetic, that is sprinkled in dainty pinks, nudes, delicious lip lacquers, bronzed muses, and an array of effortless beauty products. I’m immediately welcomed by the sleek packaging designs, and an inviting online shop that delivers just the right amount of options that won’t break the bank. Cimply Cosmetics definitely keeps its word, promising “beauty made simple.” Most known for its signature nude lippies and makeup products, the shop consists of a palette of warm cocoas, peaches, corals, and nudes that can be matched with all skin shades and undertones. But, it doesn’t stop there! Right now, the cruelty-free brand has collections full of statement lashes, highlighting and blush powders, body scrubs, serums, and toners. Cimply Cosmetics is definitely one to add to your shopping list!

Shop some of our Cimply Cosmetics top picks:

Get Wet​, $14 - The #1 selling lip gloss! Customers say they love the way this neutral gloss looks and feels on their lips. “Get Wet” has a creamy finish meaning it gives shine, long lasting color, and no sticky feeling.

Brix​, $16 - From the collection of nude lipsticks, I love this mahogany color that has a hint of shimmer.

Gold Plated​, $22 - This pressed highlighting powder from the brand’s newest ​Hause of Gold Collection​ is so radiant. Used for multiple looks, Atlanta makeup artist, @thefabulouss.t loves the highlight and says it “works on every skin tone.” The highlight can be applied to the cheekbones, and can be also used as an eyeshadow.

The Perfect Lash​, $16 - This best selling lash is perfect for any occasion, with just enough length and a tasteful flare.

Shop the full Cimply Cosmetics line here​!

Follow Cimply Cosmetics on Instagram @cimplycosmetics


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